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With decades of experience spanning agriculture, financial services, equipment distribution and business leadership across Africa, Jacques Taylor brings a distinctly commercial and customer-focused perspective to his role as Managing Director of Tata Africa Holdings’ Distribution business. As Managing Director, Taylor leads a diverse distribution portfolio across African markets, with the business operating across commercial vehicles, agriculture and construction equipment, healthcare, chemicals and services supporting the mining sector. At the centre of this portfolio is a clear objective: to grow Tata Africa’s presence by connecting businesses across the continent with the products, equipment, services and support they need to operate more productively and sustainably. For Taylor, this requires more than simply expanding the business geographically. It means understanding individual markets, identifying where Tata Africa can create meaningful value and building strong distribution, aftersales and partnership capabilities around the needs of customers. Experience built around African industry Taylor brings extensive experience across many of the industries and markets that Tata Africa serves today. His career began in agricultural commodities before progressing into banking and specialised finance. During his time with Standard Bank, he held senior roles in leveraged finance and agricultural banking, including serving as Director and Head of Agricultural Banking for Africa, with responsibility spanning 16 African countries. He subsequently held leadership positions with Stanbic IBTC in Nigeria, where his responsibilities included agricultural banking, trade finance and distributor finance. Taylor later spent close to eight years with John Deere in senior leadership positions spanning financial services and equipment distribution. He ultimately served as Managing Director for Africa and the Middle East, with responsibility for sales, marketing, aftersales, logistics, channel development and business operations across approximately 50 countries. Enabling the industries that drive African economies Africa's growth is closely linked to the ability of its core industries to operate efficiently. Agriculture requires greater access to mechanisation and technology to improve productivity. Mining operations depend on reliable equipment and support to maximise uptime. Construction machinery is essential to infrastructure development, while commercial vehicles connect farms, mines, businesses, cities, borders and ports. Tata Africa's Distribution business operates across this ecosystem. The company's focus is therefore not only on supplying products, but on building the capabilities around those products that create long-term value – from market access and financing opportunities to parts availability, technical expertise and dependable aftersales support. For customers, particularly those operating high-utilisation assets, the value of equipment extends far beyond its initial purchase. Reliability, uptime, operating costs, access to parts and quality technical support all influence the commercial return generated throughout the life of the asset. Strengthening this complete customer proposition remains central to Tata Africa's approach to growth. Connecting markets through Africa's trade corridors The continued development of Africa's transport and trade corridors represents another important part of this opportunity. Across the continent, major road, rail and port networks connect agricultural production areas, mining regions and industrial centres with domestic, regional and international markets. These corridors are not simply transport routes. They are economic arteries through which commodities, equipment, manufactured goods and essential supplies move between businesses and markets. For a distribution business such as Tata Africa, this creates a strong connection between the industries within its portfolio. Agricultural machinery supports production at farm level. Mining and construction equipment enable resource and infrastructure development. Commercial vehicles provide the mobility required to transport products and commodities between production centres, borders, cities and ports. Supporting these industries with reliable equipment and strong aftersales capabilities enables Tata Africa to contribute to the broader ecosystem that keeps African trade moving. Local market knowledge, continental ambition While the opportunities across Africa are significant, Taylor's experience has reinforced the importance of recognising the diversity of the continent's markets. Customer requirements in Tanzania can differ substantially from those in Ghana, Zambia, Kenya or South Africa. Agricultural cycles, mining activity, infrastructure, financing requirements, operating conditions and routes to market all influence what customers require. Tata Africa's growth strategy therefore combines continental ambition with strong local execution. This means developing market-specific strategies, strengthening relationships with customers and OEM partners, investing in capable distribution and aftersales networks and ensuring the solutions offered are relevant to the commercial realities of each country. At the same time, there is significant opportunity to leverage Tata Africa's wider footprint and experience to create connections across markets and industries. Distribution that creates long-term value Taylor's leadership philosophy aligns closely with Tata Africa's ambition to build enduring partnerships with customers and the global brands it represents. For the business, sustainable growth is ultimately created when customers are able to grow alongside it. That means providing access to quality products and equipment, but equally ensuring customers have the service, parts, expertise and support required to keep those assets working. It also means continuing to identify opportunities where Tata Africa's presence, partnerships and multi-industry capabilities can solve broader customer challenges. With a diverse portfolio, an established presence across the continent and experience operating in some of Africa's most important economic sectors, Tata Africa's Distribution business is positioned to play an increasingly important role in connecting customers with the resources and solutions they need to grow. Under Taylor's leadership, the focus remains firmly on that opportunity: building stronger businesses, supporting the industries that move Africa and creating sustainable growth across the continent.

The prime-location facility, complete with a fully equipped in-house workshop, marks a significant milestone in Tata Africa's mission to bring world-class agricultural and construction solutions closer to Senegalese farmers and operators. Saint-Louis, Senegal - 16 April 2026. Tata Africa, the official dealer of John Deere agricultural and construction equipment across key Sub-Saharan African markets, today officially opened a new branch in Saint-Louis, Senegal. The launch event, attended by senior company executives and distinguished government officials, was covered by leading media houses in Senegal and underscores Tata Africa's unwavering commitment to supporting Africa's agricultural transformation and infrastructure development. The new Saint-Louis facility is ideally situated in a strategic area of the city, positioning Tata Africa to better serve farmers, contractors, and equipment operators across the region. A standout feature of the branch is its fully integrated in-house workshop, staffed by trained technicians capable of delivering prompt after-sales service, maintenance, and repairs - ensuring maximum up time for the many customers who depend on John Deere for their farming operations. The opening ceremony was attended by a distinguished gathering including Dominik Reus, Head of Agriculture and Construcion Business at Tata Africa; Justice Ankamah, Business Country Manager for Tata Africa Senegal; Bounama Dieye, Director of Rural Equipment Modernization (DMER), Senegal; and Jean Elloh, Divisional Sales Manager, John Deere Africa and Middle East. "Africa`s agricultural and construction sectors are at a pivotal moment of growth, and Tata Africa is committed to being at the heart of that progress. The opening of our Saint-Louis branch is a testament to our long-term investment in Senegal and our confidence in the region`s immense potential across the farming and construction sectors. By combining the power of the John Deere brand with a facility that puts customer support first, we are equipping communities with the tools they need to thrive." - Dominik Reus, Head of Agriculture and Construction, Tata Africa Justice Ankamah, Business Country Manager for Tata Africa Senegal, highlighted the significance of the branch's location and infrastructure to the local market. "Saint-Louis is a vital economic and agricultural hub in Senegal and establishing our presence here was a deliberate and strategic decision. Our in-house workshop means that our customers will not have to travel long distances for service support; we are bringing world-class John Deere expertise directly to their doorstep. This branch is built not just for today, but to grow with the ambitions of this region.” - Justice Ankamah, Business Country Manager, Tata Africa Senegal The presence of Bounama Dieye of the DMER reflected the Senegalese government's recognition of the role that quality agricultural equipment plays in rural modernisation and food security. He commended Tata Africa and John Deere for its continued investment in the country and expressed the government's support for initiatives that empower local farmers with access to modern machinery. "The modernisation of our agricultural equipment is central to Senegal's vision for food sovereignty and rural development. The establishment of this Tata Africa branch in Saint-Louis brings John Deere's world-renowned machinery within reach of our farmers and strengthens the after-sales ecosystem they depend on. The DMER welcomes this investment and looks forward to a continued partnership with Tata Africa in advancing the mechanisation of Senegalese agriculture." - Bounama Dieye, Directeur de la Modernisation de l'Équipement Rural (DMER), Senegal Jean Elloh, Divisional Sales Director for John Deere Africa, also spoke at the event, underscoring the importance of the dealer network in making the John Deere brand accessible and impactful across the continent. "John Deere's success in Africa is built on strong, committed dealer partnerships, and Tata Africa exemplifies that standard. The opening of this branch in Saint-Louis reinforces the reach of our dealer network into key agricultural corridors in Senegal. With a dedicated workshop on site, customers have the assurance of genuine parts, trained technicians, and a service standard that matches the quality of our equipment." - Jean Elloh, Divisional Sales Manager, John Deere Africa and Middle East The Saint-Louis branch joins Tata Africa's growing network of John Deere dealerships across the continent, offering customers a comprehensive range of agricultural and construction equipment alongside genuine spare parts, technical training, and responsive after-sales support. The opening was widely covered by Senegalese media, reflecting the significance of the event to the country's agricultural and business community.

Tata Côte d’Ivoire is pleased to announce the opening of its new premises, strategically located in Zone 4, in Marcory. The new space provides increased capacity for a showroom, sales and administrative services and offices for staff across the Tata Côte d’Ivoire entity. The new showroom enables Tata to showcase its products to potential and existing clients, in a new and fresh environment. “We’re delighted to be able to move into a new building with ample space,” says Vivek Saraswat, General Manager of Tata Cote d’Ivoire. “The move represents our continued commitment to serving our clients in a fresh, new and expanded area. Our new premises and improved operational efficiencies will go a long way in helping us continue to grow, allowing us to provide excellent service to our customers along the way.” One of the major reasons for the move to new premises is that the building is strategically located close to Star Auto and Ivoire Motor, two main partners of Tata Africa Cote D’Ivoire. The company outsourced its after-sales service and sale of spare parts for vehicles for the Tata and Daewoo brands to Star Auto, as part of a partnership recently signed between the two companies. His Excellency, the Ambassador of India to Cote D’Ivoire, and Mr. Sailas Thangal, as well as the Managing Director of SOTRA Mr. Meite Bouake, officially opened the new office and showroom of Tata Africa Côte d’Ivoire. The event was attended by other dignitaries, including the Managing Director of Star Auto Mr. Koulibaly Nouhoun, Mr. Sébastien Baise, Managing Director of Ivoire Motor, and several other VIPs. Ambassador Thangal paid tribute to Tata, emphasising the excellent contribution of the Tata Group to society and its philosophy of giving back to the people. Tata has made several hospitals, research institutes and many other uplifting contributions to society. “I wish Tata every success in the new premises. I am confident that they will be able to connect with their customers and suppliers in a more efficient manner due to its strategic location,” said His Excellency, Mr. Thangal. Tata began its operations in Côte d’Ivoire in April 2012, and since then, has increased its market share of Tata trucks and buses as well as Daewoo Trucks in the country. In 2017, Tata supplied 500 buses and 62 support vehicles to the public transport operator SOTRA, a major event in the history of the company’s presence in the market. Tata Cote d’Ivoire’s footprint in the country extends to Yamoussoukro and San-Pedro, with essential after-sales support for its customers. Keeping vehicles on the road is key to any transport operation’s business. This is part of the Uptime strategy implemented by Len Brand, CEO of Tata International Africa four years ago when he commenced with his turnaround strategy.

Tata International is proud to announce that a distribution agreement has been signed with JCB for JCB Construction Equipment in Vietnam, South East Asia. As of 1 April 2021, Tata International has been selling and supporting the full line of JCB Construction Equipment through its existing dealer network in Vietnam, with an aim to become the preferred choice of construction equipment for customers in that country. “We believe our success on the African continent, not only as a distributor or dealer for Original Equipment Manufacturers (OEMs), but as a premium supplier with a growing footprint, providing retail finance and dedicated aftermarket support and service to customers in Africa, makes us an ideal distribution partner for JCB’s quality range of products,” says Len Brand, CEO of Tata International Africa. The two brands boast a long and proud history. JCB is one of the world’s top three manufacturers of construction equipment and Tata International is a successful business with a well-established global network and world-class market expertise. “The experience we have gained in Africa is well suited to the operation in Vietnam. By applying the same expertise and strategy we are confident we will be able to maintain a sustainable business, one that provides support for the communities in which it operates. We hope to continue to contribute significantly to entrepreneurial businesses in the market,” says Brand. “This agreement will enable Tata International expand its footprint, by entering a new and growing market segment, and reinforces Tata’s commitment to a vision of building and sustaining relationships with cooperation and trust.”

Many have tried, many have failed. Doing business in Africa requires a shift from a typical mindset, and while the word ‘risk’ is taboo among the world’s most prominent money lenders, there are ways to strategically mitigate uncertainties when it comes to credit in African markets. Based on Tata International Africa’s successful retail finance solution in African countries including Tanzania, Kenya, Nigeria, Ghana and Zambia, the group has now made its unique retail finance offering available in South Africa. “The financing of heavy commercial vehicles, construction equipment and agricultural machinery presents its own unique set of challenges in Africa. The introduction of a captive retail finance solution has afforded some leeway in the way credit is provided,” says Len Brand, CEO and Managing Director of Tata International Africa. “We have now applied our successes across the continent to offer a unique solution in the South African market. AFCL was established to provide short to medium repayment terms for customers acquiring assets from Tata distributors and dealers. With its understanding of customers’ needs, AFCL offers convenient and flexible solutions and finance products, specifically designed to address the challenges of securing finance, with the added benefit of a quick response time. “Our new finance offering is based on the fact that traditional lending models don’t always support good opportunities for growth in African markets. We now have a solution that comprises products with the ability to finance them, making this a compelling proposition for businesses in Africa,” adds Brand. AFCL is the exclusive and preferred credit provider to Tata International Africa, offering a wide range of finance solutions including leases to acquire a wide range of vehicle types. As an independent captive funding house, AFCL’s focus is on financing Tata and Daewoo trucks and buses. The company prides itself on setting an industry standard by providing a fast and simple application process with flexible payment terms for its customers. AFCL aligns its financing solution with the customer’s needs by offering affordable repayment terms that fit the cash flow cycle of that customer. “It is not a one size fits all approach,” says Brand. “We are obsessed with serving our customers and helping to solve problems,” says Brand. “Our policy of deep customer understanding and delivering customer value defines the way we do business. Our resourceful team is willing to go the extra mile to deliver proficient services. Because access to credit is restricted, we support customers in overcoming this obstacle by providing easy application and credit processes with novel, flexible repayment structures.” Great companies are built on integrity and trust, says Brand. “We are innovative thinkers, delivering dynamic and dependable repayment solutions, together with accountability and reliability.”

Two and half years ago, Tata International signed an agreement with Afgri Ghana to buy the distribution rights for John Deere agricultural equipment. The success and growth in selling and supporting the full line of John Deere products in Ghana as well as other African countries has resulted in a new strategic decision to invest in Zambia. Tata Zambia has acquired the full distribution rights of John Deere products from Afgri Equipment in that country and will be operational as of 01 June 2021. “We are very proud to have been given this opportunity and thank Afgri Equipment for this. We are also grateful to John Deere for showing confidence in us to represent the brand in another country on the continent,” says Len Brand, CEO of Tata International Africa. “Our initial focus will be on parts availability and swift delivery of parts to customers, as well as products fit for purpose. Our deep customer understanding and focus on delivering customer value defines the way we do business, and our resourceful team is willing to go the extra mile to deliver proficient services,” he adds. Tata’s commitment to the John Deere brand and its customers in Africa was recently recognised by John Deere Africa Middle East when Tata’s Ghana operation was awarded John Deere Africa’s prestigious 2020 Dealer of the Year Award for the category of dealers outside the SADC region. “In addition to this award, which means a great deal to us, we have made successful inroads in winning market share as a new player in the industry, which is extremely encouraging. Our commitment to customer support through our Uptime strategy has benefited John Deere owners in Ghana and other countries in which we operate and we are looking forward to replicating this in Zambia,” adds Brand. “Tata Africa has proven time and again that it is a leading company to be aligned to, not only as a distributor or dealer for OEMs, but also as a premium supplier and dedicated aftermarket support and service to our retail customers in Africa. We are committed to the company’s vision of building and sustaining relationships with cooperation and trust,” concludes Brand. Tata has operated successfully on the African continent for more than 40 years, having commenced operations in Zambia in 1977 when Tata Zambia was created, a business mainly involved in the import of Tata vehicles into the country, along with marketing and after-sales services. Tata International Africa in Zambia now sells, supports and distributes Tata trucks and buses, Daewoo Trucks, Jaguar Land Rover vehicles and now proudly adds John Deere Agriculture Equipment to its offering. John Deere construction equipment will be introduced in Zambia in the third quarter of 2021.

In a South African automotive aftermarket industry first, Tata International Africa has announced the launch of its e-commerce parts website and portal. The user-friendly online store will enable customers anywhere in South Africa to order Tata and Daewoo heavy commercial vehicle parts with doorstep delivery, quickly and conveniently – even in the most remote parts of the country. As technology develops and changes it is extremely important for a business to keep abreast of trends and find ways to add value to its customers. The launch of the e-commerce website gives Tata that edge to reach more customers, more efficiently. “We are continuously looking for opportunities to improve our customers’ interaction with our products. Keeping their vehicles on the road is of extreme importance to us,” says Len Brand, CEO of Tata International Africa. “We are proud to say that we are the first automotive brand in Africa to have developed an online parts store for Heavy Commercial Vehicles, where a customer can place an order and it will be delivered to their doorstep,” adds Brand. Existing and new customers of Tata and Daewoo commercial vehicles will be able to easily search the online product catalogues and place their purchase through a safe, seamless, real-time, web-based experience. The online catalogue is currently set up to provide parts for five different Tata Trucks and two Daewoo commercial vehicles. There is also an option to enquire about parts not listed or currently in stock. The website services customers operating anywhere in South Africa, from big cities to the remotest towns. These customers use their vehicles across multiple sectors where time is money and vehicles are required to be kept on the road timeously. The e-commerce site will improve the customer experience by enabling anyone to go online and order parts with sales not limited to account holders only. Customers will now be able to place an order without having to go into a dealership or a distribution center. A secure Direct Payment Online (DPO) Paygate is integrated into the website for easy and safe online payment to be made using a debit or credit card. A customer care line is available for customers to call and resolve any queries they may have. The website also has an inquiry form that customers can complete online to get feedback from a salesperson if a specific item they need is not listed. The new Tata e-commerce website is accessible on any device with internet access. A mobile app is currently being developed to further improve accessibility and customer satisfaction. Customers can visit www.partskart.co.za for further information. “The launch of our e-commerce site plays an integral part in keeping our UPTIME promise to our customers. We now enable them to keep their trucks on the road by improving the accessibility and delivery of parts to them,” concludes Brand.

Tata International Africa has become the first company in Africa to introduce a best-in-class standard warranty of five years on its entire Medium, Heavy and Extra Heavy Commercial Vehicle range. This first-of-its-kind Pan African five-year warranty applies to the full range of Tata Trucks and Buses as well as Daewoo Trucks in all 12 markets in which Tata International Africa operates. Len Brand, CEO of Tata International Africa says the introduction of a five-year driveline warranty on the commercial vehicle range reinforces the company’s commitment to enhancing the customer ownership experience. “We are extremely pleased to offer five-years of assurance on our range of commercial vehicles, while reiterating our commitment to the quality of our products,” says Brand. “Given Africa’s harsh and varied terrains, this new warranty goes a long way towards Tata International Africa’s pursuit of offering enhanced lifecycle benefits to its customers. So, whether a customer is in Kenya, Zambia or Ghana, or any other country in which we operate, they will have the same experience and benefits in terms of the warranty. “We are customer obsessed and our Uptime strategy is bearing fruit. Four years ago, we identified the components that we knew were imperative to the growth of our business. The final dream was to be the most sought-after distributor for commercial vehicles in Africa. We have been building towards that, with excellent work on improving the parts and service side of our business. “We’ve worked equally hard on our network, expanding our footprint dramatically, especially in South Africa, where we have over 90 touchpoints. We’ve also added new products, working with our OEM partners, to ensure that we are able to provide products for specific niches.” The five-year warranty is applicable to all Tata and Daewoo commercial vehicles first registered on or after 1 January 2021, and is supported across Tata International Africa’s extensive dealership and service network including over 450 touch point outlets and service facilities across the continent. An added benefit is that if a customer needs to sell the vehicle, they will enjoy a higher resale value and the warranty is transferrable to the next owner. A warranty of such magnitude gives the customer assurance that the product is robust, reliable and durable. Tata International Africa has also been successful in rolling out retail financing arrangements in six African markets. “We started this journey two years ago, and we’re thrilled to offer retail financing to our customers in so many African countries. Rest assured, six is not the end of this journey. We are planning to roll this out in all 12 countries in which we operate,” concluded Brand. Tata International Africa operates in South Africa, Ghana, Kenya, Ivory Coast, Malawi, Mozambique Nigeria, Senegal, Tanzania, Uganda, Zambia and Zimbabwe.

Eighteen months ago, Tata International Africa signed an agreement with John Deere Construction & Forestry as the authorised distributor for its products in Ghana and Nigeria. The addition of John Deere Construction equipment to Tata International Africa’s product lineup has enhanced the company’s ability to further meet the customer needs in a region where the company also sells and supports the John Deere Agricultural Equipment range. The success and growth in selling and supporting the full line of John Deere Construction Equipment in Ghana, including the iconic John Deere excavators, has resulted in a strategic decision to invest in developing a brand-new, full-service, flagship dealership in Takoradi, Ghana. The dealership will officially be opened in the first quarter of 2021. “Our solid reputation of supporting John Deere products sold in Africa has enabled us to make this investment. In addition, we have made successful inroads in winning market share as a new player in the industry, which is extremely encouraging. Our commitment to customer support through our Uptime strategy has benefited John Deere owners in Ghana and other countries in which we operate,” says Len Brand, CEO of Tata International Africa. “Apart from the financial investment in building this new dealership in Tokaradi, we will be creating employment in the area as well. Africa’s manufacturing, mining and quarrying sectors have played a continuous and significant role in the development of Ghana’s economy. We are looking forward to playing a part in the further development of this region’s economy,” continued Brand. The financing of heavy commercial vehicles, construction equipment and agricultural machinery presents a unique set of challenges in Africa, but the introduction of Captive Retail Finance solution, called AFCL in the region has afforded some leeway in the way credit is provided. The retail credit provider started operations on the African continent in November 2017, in Tanzania, and has since become the go-to specialist company providing captive financing solutions for customers purchasing vehicles from Tata International Africa. The company prides itself on setting an industry standard by providing a quick and easy application process and flexible payment terms for its customers. AFCL operates in a challenging environment, where access to finance solutions in the vehicle market is restricted, and where cost of ownership is a source of concern to many individuals and businesses. Since its inception two years ago, AFCL has financed more than 800 customers who, collectively, bought in excess of 1,600 vehicles and equipment. “We are obsessed with serving our customers and helping to solve problems,” says Brand. “Our policy of deep customer understanding and delivering customer value defines the way we do business, and our resourceful team is willing to go the extra mile to deliver proficient services. Because access to credit is restricted, we support customers in overcoming this obstacle by providing easy application and credit processes with novel, flexible repayment structures. AFCL’s product offering includes repayment terms in USD or local currency, loan durations between 12 and 36 months, with minimal deposit requirements. Finance is available for individuals, first-time buyers and companies looking to purchase commercial, agricultural, construction or passenger vehicles. AFCL branches currently in operation across Africa includes Tanzania, Kenya, Nigeria, Ghana and Zambia. There are plans underway to introduce AFCL in South Africa and Senegal later this year. “Tata Africa has proven that it is recognised as a leading company to be aligned to, not only as a distributor or dealer for OEMs, but also as a premium supplier and dedicated aftermarket support and service to our retail customers in Africa. We are committed to the company’s vision of building and sustaining relationships with cooperation and trust,” concludes Brand. The two companies both boast a long and proud history. John Deere is a leading manufacturer of agriculture, construction and forestry equipment with manufacturing facilities worldwide, while Tata has been operating successfully on the African continent for more than 40 years.

The challenge for many international automotive brands across Africa is finding new ways to grow in a competitive market. In an interview with CNN’s Eleni Giokos on Marketplace Africa, we discussed how diversifying on auto financing and auto shops partnerships across the continent have paid off. At the heart of every interaction our team undertakes we are committed to building a prosperous Africa for all. Whether it is adopting advances in technology, supporting communities through outreach programmes, upskilling mechanics or providing vehicles that are made to last under trying and tough African conditions, we remain committed to Africa. It was indeed a privilege to be able to share our Uptime vision and how the turnaround strategy implemented four years ago, has borne fruit. Click here to view the interview: https://edition.cnn.com/videos/business/2020/09/21/marketplace-africa-automotive-parts-tata-motors-brand-spc.cnn/video/playlists/marketplace-africa-pre-roll/

Tata International Africa has developed a learning and development work related skills training course for technical students, which it plans to roll out across 13 African countries over the next year. “We firmly believe that learning and development is essential for people to gain skills in order to progress in their career and even in life. Importantly, it helps build successful communities and thriving economies – all underpinning Tata’s ethos of the upliftment of people and communities,” says Len Brand, CEO of Tata International Africa. A skills and development training course to uplift skill levels of the technical workforce was set in motion. The training team at Tata International Africa created a framework of questionnaires on the needs and competency levels of technicians, for both theory and practical modules. During the creation of the framework, inputs were taken from various stakeholders such as workshop managers, country aftersales heads and training managers. The framework was finally reviewed by the various business unit heads of Aftersales, Human Resources and Business Excellence (Distribution). A pilot project on Skills Assessment and Gap Analysis for workshop technicians was recently conducted at the Tata International Africa Lagos, Nigeria workshop. A total of 37 technicians (including contract staff) were taken through the assessment tests. Competency was defined in six categories in both theory and practical tests. Both tests were mapped in accordance with a truck model sold in that particular country. The categories are: Electrical / Electronic Diagnostics Clutch and Braking system Transmission and Axles Engine Analysis General Servicing “We received very positive feedback from all the participants who were eager to enhance their skills and to put their learnings from the sessions into practice. “The training modules are currently being fine-tuned. We will also be creating new ones during the course of 2020, which will be customised for all 13 African countries Tata International Africa operates in. We look forward to rolling out the competency assessment test and training modules to all countries in the next 12 months,” concludes Brand.

Tata International Africa has contributed funds towards the building of a War Games Centre in Jinja. The centre was developed to enhance the capacity of regional armies in order to fortify their peace keeping efforts across countries such as Uganda, Kenya, Tanzania, South Africa, Burundi, Somalia and Rwanda. Ugandan President, the Honourable Yoweri Museveni inaugurated the war game centre, which was conceptualised by Indian military team for Uganda Peoples Defence Forces (UPDF). While commissioning the wargame centre at the Uganda Senior Command and Staff College in Kimaka in Jinja District, the President said, “This centre is also a great gesture of the wider cooperation and support we enjoy with the government and the people of India.” The war game centre is named ‘INDIA’ and is a type of strategy game that simulates warfare realistically, as opposed to abstract strategy games such as chess. Brigadier Ranjit Singh, Head of the Indian military team said that it is a fitting token of gratitude from the Indian community of Uganda for the UPDF, which has been the stabilising force in Uganda and the region for over three decades. He said that the landmark training aid will help make the UPDF Senior Command and Staff College a centre of excellence in the entire region and it will remain a lasting symbol of the special bond that Indians in Uganda share with UPDF and India shares with Uganda.

Tata International Africa Ghana recently played its part in the midst of the COVID-19 global crisis. The entire team from the Accra and Tamale branches worked together to deliver food parcels, face masks and hot meals to members of the Tamale community. All this was possible due to the efforts of the Tata International Africa Ghana employees who contributed money from their own pockets which was added to Tata International’s donation of $500 (US Dollars). “The employees and management of our Ghana office saw it fitting to come together and focus their efforts on ameliorating the pain and hardships of the vulnerable in their society. Food parcels containing; rice, pasta, oil, fish cans, tomatoes, beans and other non-perishables were distributed to the farmers of the Tamale region, where most of the farmers of the country are concentrated,” said Len Brand, CEO of Tata International Africa. “Witnessing the hope of many, especially the vulnerable who have been affected by the global crisis, touched us as an organisation. It is because of such dire circumstances that we felt compelled to lend a hand to the people most affected during these times. Seeing our team members working side by side to better the lives of this community, made it even more impactful. Their unselfish willingness to go the extra mile by giving of their own time and money has truly touched our hearts as an organisation,” adds Brand. The distribution of the food parcels was one of two projects that the team managed on the day, with the other being a tribute to the community from the Accra team. Again, personal contributions were utilised by the team to purchase 200 face masks, prepared 100 hot meals and 100 food parcels to the homeless and vulnerable people from the community. In total, the Accra and Tamale branches were collectively able to distribute 200 food parcels. This is only the beginning for the team, as they have committed themselves to facilitating such humanitarian efforts on a monthly basis, as and when they are able to. “No words can explain the feeling that comes with giving back. I am humbled and proud of the team and congratulate them on their unselfish commitment at this time,” concludes Brand.

Tata International Africa is proud to announce that they have signed an agreement with John Deere Construction & Forestry products as the authorised distributor for John Deere Construction & Forestry products in Ghana and Nigeria. The addition of John Deere Construction equipment will further enhance Tata’s ability to fully meet the customer needs in both countries, where the company currently sells and supports the John Deere Agricultural Equipment range. “Tata Africa has a solid reputation of supporting John Deere products sold in Africa. Our commitment to customer support through our UPTIME strategy throughout the region can only benefit John Deere owners in these countries,” said Len Brand, CEO of Tata International Africa. “Tata Africa has proven that it is recognised as a leading company to be aligned to, not only as a distributor or dealer for OEM’s, but also as a premium supplier and dedicated aftermarket support and service to our retail customers in Africa. We are committed to the company’s vision of building and sustaining relationships with cooperation and trust. “We will be selling and supporting the full line of John Deere Construction & Forestry Equipment, including the iconic John Deere excavators, a first for Africa,” said Brand. The two brands boast a long and proud history. John Deere is a leading manufacturer of agriculture, construction and forest equipment with manufacturing facilities worldwide. Tata has been operating on the continent for more than 40 years.

Tata Motors, India’s largest commercial vehicle manufacturer, has launched an initiative to train under-privileged youth from Africa under the SkillPro program, in an effort to enhance employability for the African youth. Judas Tlou Kobo and Lesego Faith Banda were the two students selected under the programme and were invited to participate in the company’s intensive nine-month SkillPro training, in India. Attending the training programme, gave Judas and Faith the chance to build their skill set and advance their careers in the automotive industry. “After completing my studies, I did an apprenticeship programme at Tshwane Municipality for three years,” says Judas. “Here, they train students and offer them learner-ships in trade skills. I was at home for a while, and was looking for work; that is how I stumbled upon Tata Motors. It so happened that there was an opening for SkillPro students at the time, and I was the first candidate to be selected.” Faith Banda was one of only two girls from Africa to be selected to join the group of 24 trainees. “I always had an interest in cars, from a young age,” she says. I was applying for a job at the time, and Tata Motors reached out and informed me about the SkillPro programme. I was keen to partake because I wanted to grow my knowledge. I knew that Tata Motors manufactured cars, but I didn’t know that they also manufactured trucks and buses.” The Tata Motors SkillPro programme is a unique, all-expenses paid, skills development initiative, which involves both theory and practical knowledge on commercial vehicles, including different types of engines, gearboxes, axle systems, and repairing of trucks. It includes a 10-day visit to the dealer workshop, where students attend to actual problems of real customers as part of their training. “I really enjoyed the electrical training, because I went there with some knowledge of mechanical engineering. I knew nothing about electrical engineering, so I acquired a new skill,” says Judas. “We got a chance to train on all parts of the machinery – whether it was assembling an engine or working on a gearbox,” says Faith. “Everyone got a chance to work on everything. I really enjoyed the on-the-job practical training.” Over and above the technical knowledge acquired, students are also given language classes to improve their English, as well as yoga and music classes. There is also a weekly visit to one of Tata’s CSR projects in and around Jamshedpur, India. Once back in their home countries, the students join the local Tata distributor network for a further three to six months of training. Based on their performance during this period, they may be offered a job. The student is, however, not contractually bound to Tata once they complete their training, and is free to pursue their own career path. Faith and Judas are no strangers to adversity, and their advice to other young people eager to acquire marketable skills and enter the job market, is to keep believing and to never give up on one’s dreams. “For us as a company, this programme is a step towards delivering better customer satisfaction,” says Len Brand, CEO of Tata International Africa. “As our students become professionals, who have been trained on Tata’s latest products and technology, so they will become better equipped to handle our local customers’ needs. It is also a wonderful window to different cultures for the students. As a result, they become more receptive to different sets of people and situations, and more global in their outlook. These students also become our biggest brand ambassadors.”

Tata International Africa donated over R120 000 to Operation Smile South Africa at a ceremony in Cape Town on Friday 22 November. The donation serves to contribute to the costs of surgery to repair cleft lip, cleft palate and other facial deformities, and provide education and training on the deformity. “We are honoured and privileged to be able to contribute in such a positive way to making a difference to the lives of so many children. We recognise that by addressing the challenges children face at a young and impressionable age, together with Operation Smile we are able to give them a chance at growing into the best versions of themselves,” said Len Brand, CEO of Tata International Africa. Tata’s relationship with the organisation dates back to 2015 with donations exceeding half a million rand over the years. These proceeds go towards supporting at least 12 children per year with operations at no costs to their families. “Tata was founded on the principle that communities’ matter. Our CSR initiatives are focused on improving the quality of life of underprivileged communities in a sustainable manner and our ongoing partnership with Operation Smile is a testament to that commitment,” added Brand. Operation Smile South Africa (OSSA) is a non-profit medical service organisation that provides free cleft lip and cleft palate reconstructive surgery. Since 2006 its medical volunteers have provided over 6,000 free surgeries to children and adults throughout Southern and Central Africa. Every three minutes, a child is born somewhere in the world with a cleft lip or cleft palate; about one in 500-750 births. It takes medical volunteers at OSSA as little as 45 minutes to repair a child’s cleft condition, giving them a smile and the chance to live a happy and healthy life. The organisation believes that access to safe, effective and timeous surgical care is a basic human right, and that the inability to obtain surgical treatment for cleft conditions impacts lifelong health and mortality rates among children in South Africa and beyond. Those living with cleft conditions often suffer negative and stigmatic societal treatment resulting in emotional, social and economic costs which inadvertently extend to their families and communities. “We feel exceptionally blessed to have Tata as one of our partners since 2015,” says Lauren Bright, Country Manager for Operation Smile South Africa. “The passion the brand has for making change and serving communities is outstanding. It is our pleasure to partner with such an incredible company, and we look forward to this partnership growing from strength to strength.” Since the Tata group was formed 150 years ago, it has served as the custodian of public good, dedicated to making a positive social impact. Tata companies in Africa promote the social and economic development of local communities through education, entrepreneurship and health initiatives.

Nineteen postgraduate students from the University of the Witwatersrand (WITS) were awarded scholarships worth over R800 000 from Tata International Africa as part of their postgraduate scholarship programme on Thursday 7 November. The recipients graduated with Honours, Masters and Doctoral degrees in the disciplines of Commerce, Sciences and the Arts. “We are proud to be able to provide the necessary support to the students at WITS which has enabled them to further their studies. Our relationship with the university dates back to 2006 and we are committed to empowering and transforming lives through education which is one of the key components of the Tata business values and its belief system,” said Len Brand, CEO of Tata International Africa who presented the scholarships to the students at an awards ceremony held at the university. Scholarships are given to beneficiaries who have shown financial need and academic excellence in their chosen field of study and who have a proven academic track record during their graduate years. All fields of study and faculties are taken into consideration and students must be accepted via the respective university’s academic or development foundation and must pass the university’s academic criteria for acceptance. The amount that each student receives covers the student’s tuition fees, stipend (living costs), books and accommodation for the year of study. Tata postgraduate scholarships contribute to the country’s objective of increasing the number of postgraduate scholars primed to take up leadership positions in business, government, and civil society in the country. There is a strict ‘no strings’ attached policy regarding the Tata scholarships which means that students are not obligated in any way to ‘work back’ their scholarships to Tata International Africa after they have completed their studies. “I want to say thank you to the students and the parents who are here today and for allowing us to participate in making a difference in their lives. We invest in you in the hope that you become great leaders and go back to invest and uplift the communities you live and work in and pay it forward,” Brand added. The ceremony was officiated by WITS alumni, Mr. Lesiba Mothata who is the head of Strategic Clients at Alexander Forbes and holds a Bachelor of Commerce – Honours degree as well as a Master of Commerce in Financial Economics from the University of Johannesburg. Professor Robert Muponde, Director of Postgraduate Affairs represented the University on the day and gave Tata Management and the students a warm welcome. This year’s WITS scholarship recipients in the Honours category are: Kelly Ann Mawa (Bachelor of Arts Honours), Nikaelia Timothy (Bachelor of Arts with joint Honours), Basetsana Bridget Manoto (Bachelor of Accounting Science with Honours) and Mulamuleli Ishmael Simba (Bachelor of Science with Honours). Scholarship recipients in the Masters category are: Gracious Nyoni (Master of Economic Science), Lebogang Lydia Molema (Master of Science in Development Planning), Tshepo Chris Nokeri (Master of Commerce), Mfundo Praisegod Veerasamy (Master of Commerce), Siyasanga Gxaba (Master of Science – Dissertation), Nthabiseng Miranda Lekalakala (Master of Science – Dissertation), Mohlabani Masiu (Master of Science in Medicine), Pride Nombulelo Ngcobo (Master of Arts by Coursework and Research Report) and Nontokozo Masinga (Master of Arts by Research). WITS students who were awarded a scholarship in the Doctoral category are: Mandlakayise Lucky Nhleko (PhD Public Health), William Mokone (PhD Chemistry), Thobekile Dladla (PhD Physiology), Thabo Peme (PhD Chemistry), Lusanda Mapela (PhD Pharmacy) and Vidhya Sana (PhD Language and Literature). One of the students, Pride Nombulelo Ngcobo who is studying her Masters in Applied Drama and Theatre gave a heartfelt vote of thanks for the bursary, “I would like to thank Tata for giving me the opportunity to be able to further my studies. This thank-you does not only come from my heart alone, but from my single mother at home. My future says thank you, and the boys who attend my workshops in Hillbrow say thank you. My hope is that this initiative grows so that other students may also have the same chance and opportunity that I am so lucky to have,” she said.

Ten postgraduate students from the University of Kwazulu-Natal (UKZN) were recently awarded scholarships worth over R850 000 from Tata International in Africa. The recipients graduated with Honours Degrees and Postgraduate Diplomas in the disciplines of Science, Commerce and Finance and Banking. “Our partnership with UKZN dates back to 2008 and we are proud to be able to provide the necessary support to the students which has enabled them to further their studies. Education is extremely empowering and transformative and forms one of the key components of the Tata business values and belief system,” said Len Brand, CEO of Tata International Africa who presented the scholarships to the students. Scholarships are given to beneficiaries who have shown financial need and academic excellence in their chosen field of study and who have a proven academic track record during their graduate years. All fields of study and faculties are taken into consideration and students must be accepted via the respective university’s academic or development foundation and must pass the university’s academic criteria for acceptance. The amount that each student receives covers the student’s tuition fees, stipend (living costs), books and accommodation for the year of study. Tata postgraduate scholarships contribute to the country’s objective of increasing the number of postgraduate scholars primed to take up leadership positions in business, government, and civil society in the country. “There is a strict ‘no strings’ attached policy regarding these scholarships – in other words the students are not obligated in any way to ‘work back’ their scholarships to Tata International in Africa after they have completed their studies. They are free to pursue whichever direction they want to” added Len. This year’s UKZN scholarship recipients are: Oyanga Nontsimi (Bachelor of Science Honours – Statistics), Bridget Mandisa Nkabinde (Bachelor of Commerce Honours – Industrial Relations Interdisciplinary), Nosipho Sindiswa Mbuyisa (Bachelor of Science Honours in Forensic Genetics), Nkosinomusa Khunjuliwe Khumalo (Bachelor of Social Science Honours), Pearl Nokulunga Sithole (Bachelor of Social Science Honours in Criminology and Forensic Studies), Happiness Nqobile Mkhulise (Bachelor of Social Science Honours in Criminology and Forensic Studies), Fisokuhle Zamandla Sithole (Bachelor of Commerce Honours – Marketing and Supply Chain Management), Sindisiwe Angel Gumede (Postgraduate Diploma in Finance, Banking and Investment Management), Anele Thandeka Cele (Bachelor of Commerce Honours Management) and Lindiwe Janet Nzabe (Bachelor of Commerce Honours Marketing Management).

Johannesburg, South Africa, 22 October 2019: Fifteen academically and financially deserving postgraduate students from Nelson Mandela University (NMU) were recently given scholarships from Tata International in Africa worth more than R500 000. The recipients, who graduated with Honours, Masters and Doctoral Degrees in the disciplines of Business and Economics, Sciences, Information Technology and the Arts were selected on the basis of financial need and academic excellence in their chosen field of study. “Education is extremely empowering and transformative,” says Len Brand, CEO of Tata International Africa. “It has an amazing ripple effect, with the potential to not only uplift individuals, but the communities in which they live and work, and ultimately society at large.” Scholarship recipients are not contractually bound to Tata once they complete their studies. All fields of study and faculties are taken into consideration and students must be accepted via the respective university’s academic or development foundation. The students must also pass the university’s academic criteria for acceptance. The amount that each student receives covers the student’s tuition fees, stipend (living costs), books and accommodation for the year of study. Tata postgraduate scholarships contribute to the country’s objective of increasing the number of postgraduate scholars primed to take up leadership positions in business, government, and civil society in the country. “Tata is committed to making a significant and sustainable impact on the continent by nurturing South Africa’s rich pool of young talent and growing a culture of giving back,” concludes Brand. This year’s NMU scholarship recipients are: Jumba Ayabonga (BTech Honours – IT), Inga Jikwana (Honours – Business and Economic Sciences), Bidli Zenande (BTech – Public Relations), Buhle Mnyenyevu (BTech – Public Management), Chumani Dlabongo ((BTech – Public Management), Kali Noxolo (Honours – Business and Economic Sciences), Thandazani Nofingxana (BTech – Textile Design), Avukile Jeke (Masters – MA isiXhosa Research), Mphumzi Ngozi (Masters – Information Technology), Xolisile Dingiswayo (Masters – Agriculture), Tharollo Machili (Masters – Economics), Anelisa Pezisa (Masters – Development Studies), Prashana Ramjee (Doctors – Psychology), Sifiso Kanyo Santi (Doctors – Public Management) and Sinoyolo Ngongo (Doctors – Physics).

Tata International in Africa recently awarded eight academically and financially deserving students at the University of the Free State (UFS) with scholarships totalling more than R300 000. This Postgraduate scholarship programme was created by Dr Johan van Zyl from the UFS Department of Business Management in 2012 in collaboration with Tata. The aim of the programme is to provide final year Strategic Marketing students an opportunity to apply their theoretical knowledge, by developing practical marketing strategies for any one of the Tata Group companies operating in Africa. The students were tasked with presenting innovative marketing strategies with a goal of enhancing the business’ market share for Tata trucks and busses in South Africa as part of Tata’s Postgraduate Scholarship Programme. “In line with the business ethos and core values of Tata, with its strong culture of uplifting society and giving back, our objective is to help increase the number of young people primed to take up leadership roles in business, government, and civil society. The Tata Postgraduate Scholarship Programme is one of our flagship education initiatives,” said Len Brand, CEO of Tata International Africa. The amount that each student receives covers the student’s tuition fees, stipend (living costs), books and accommodation for the year of study. Tata postgraduate scholarships contribute to the country’s objective of increasing the number of postgraduate scholars primed to take up leadership positions in business, government, and civil society in the country. Scholarship recipients are not contractually bound to Tata once they complete their studies. “Education is extremely empowering and transformative,” says Brand. “It has an amazing ripple effect, with the potential to not only uplift individuals, but the communities in which they live and work, and ultimately society at large.” This year’s UFS scholarship recipients are: Carina Louw, Alroy Kriedemann, Sachintha Galhenage, Slindile Msweli, Megan Josephs, Mpho Mothab, Anthony Arlow and Lebo Tswala.

By Len Brand, CEO, Tata International Africa. Businesses are dependent on the social, environmental, and economic sustainability of the communities in which they operate. Investing in initiatives which empower more people to become self-sufficient can have far-reaching benefits. The proverb ‘give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime’ is still one of the most powerful ways businesses can pay it forward. Before I came on board in August 2016, the Tata Africa business was not in good shape. But execution of strategic initiatives which involve leading major organisational and cultural change to propel and sustain revenue growth is what I live for. It was a challenge that I relished. Fast-forward two-and-a-half years and I am pleased to say that, through a clearly defined ‘uptime’ turnaround strategy, we managed to achieve a 20% jump in turnover, and the business was returned to solvency. It is all about uptime In essence, uptime is the opposite of downtime. For commercial vehicles like trucks and buses, uptime is the period when that vehicle is up and running, and downtime is when it is off the road for maintenance or repairs. Obviously when human capital or other assets go down, the business suffers financially. So, the quicker we can get that vehicle back on the road, helping its driver or owner to earn an income, the better. Access to parts and service Before the implementation of our uptime strategy, Tata International Africa’s network consisted of independent 3S and 2S dealers in South Africa and Kenya, with Tata acting as importer and dealer elsewhere on the continent. All these facilities were in the main cities of each country. A 3S facility is a dealership which offers sales, service, and spare parts. A 2S facility, usually owned by a private individual, offers only services and spare parts. Up till that stage, a 1S facility was just a guy selling grey import spare parts out of a container. In order to truly grow our footprint, to create the economies of scale we needed across the continent, we had to transform Tata’s network in Africa through an innovative development programme. So, in line with the ethos of the Tata family conglomerate and their unwavering commitment to job creation, education, and skills development, especially in the areas of youth employment, and community and social upliftment, we set out to empower existing small business owners to become entrepreneurs. Empowering entrepreneurs It is important to understand that not all small business owners are entrepreneurs. While they are both self-employed, there are some distinct differences. Small business owners are often sentimental, seeing their business as part of the community and part of the family. They are generally happy with the way things are, and content to simply carry on making a living, with limited growth and profitability. Entrepreneurs, on the other hand, are not in business to simply achieve a level of income to support their current lifestyle. They are driven by passion or opportunity, and focus on innovative offerings, targeting rapid growth and high returns. Our development programme was focussed on identifying those small business owners with entrepreneurial flair, and equipping them with the skills they needed to implement business processes and operating efficiencies to take their businesses to the next level. We chose existing 1S facilities, strategically picking the ones already operating in prime locations, and offered to sell them genuine spare parts at a discounted rate, with a one-year buy-back guarantee. We also offered free training for roadside mechanics, bringing them into one of our 3S or 2S facilities for three or four days, and training them on how to fix our vehicles. Investment bears fruit Our 1S pilot in Tanzania was a huge success. We have already seen the entrepreneurial results of the time and money we have invested in this programme. When one of our customers’ trucks or buses break down, these Tata-trained roadside mechanics now go to their nearest 1S facility, buy the genuine parts, and fix the vehicle as quickly as possible. There has also been a shift in our buying behaviour, as they have started buying spare parts from 1S facilities closest to them. Not only are they supporting small businesses in their communities, but in doing so, they are also able to get their customers’ trucks and buses up and running as quickly as possible. All of this supports and bolsters our uptime strategy – positioning ourselves as the brand of choice in Africa for vehicles with the least amount of downtime. It is a virtuous cycle. The whole is greater than the sum of its parts In South Africa, we still have more than 30 3S dealers, and have increased our 2S touchpoints to 91. We can reach a broken truck or bus in less than two hours. We are doing the same across the rest of the continent, where we have expanded our own 3S facilities beyond just the main cities, and added numerous independent 2S and 1S touchpoints. As you travel through Africa, you know there will be a Tata touchpoint somewhere along the way. Our aim is to continue growing our brand awareness, to be top of mind for commercial vehicles on the continent, and ultimately for the Tata brand to be as big and respected in Africa as it is in India. Note: Prior to his current position as CEO at Tata International Africa, Len Brand spent 22 years focussed on agricultural mechanisation equipment, and golf and turf equipment, in sub-Saharan Africa, Germany, and the United States, six of which were spent in the role of MD at John Deere Sub-Saharan Africa. He is a University of Pretoria alumni, with a BSc in Industrial Engineering, and also sits on the BRICS Institute’s Advisory Board.

Tata International in Africa celebrated women in the Science, Technology, Engineering, Mathematics (STEM) industries by awarding scholarships worth over R500 000 to six recipients at the 2019 South African Women in Science Awards (SAWiSA), held at the Boardwalk Hotel and Convention Centre in Port Elizabeth on Thursday 15 August. SAWiSA is an initiative of the Department of Higher Education, Science and Technology and was hosted by the Minister of Higher Education, Science and Technology, Dr Blade Nzimande. Now in its 15th year, the awards recognise and reward excellence by women scientists and researchers who are South African citizens or permanent residents and profile them as role models for younger women. The theme for the 2019 SAWiSA was making the fourth industrial revolution work for women. “We are not going to affirm the role of women in the 4IR unless we simultaneously intensify the mobilisation of society against patriarchy, gender inequality and gender-based violence, amongst others,” said Minister of Higher Education, Science and Technology, Dr Blade Nzimande. “As a department and government, we are investing in training and lifelong learning for women. In dealing with women empowerment, as a department, we aspire to transform our higher education science and innovation centres to be of high quality and demographically representative in order to provide students and staff with opportunities for better access and success.” Len Brand, CEO of Tata International Africa and Dr. Gerda Botha, Chairperson of the Board of the South African Council for Natural Scientific Professions presented the Tata scholarships to full-time postgraduate Masters and PHD students in areas where participation by women is traditionally low. One of the recipients, Sibabalo Noludwe who is studying her Masters in Electrical Engineering with a research topic on power system residency was excited to receive the scholarship from Tata. “This award means so much to me and I hope it serves as an inspiration and awareness to other young women to pursue their studies and research within the field of science and engineering,” she said. Tata International in Africa advocates for empowerment and heightening the role of women in science and have awarded deserving recipients with scholarships over the last 10 years. “It is important for us to invest in women in South Africa, especially within the field of science and technology. At Tata we believe in empowering people through giving back and promoting social and economic development of local communities through education, this is one of the key components of the Tata business values and belief system. We feel very proud to be associated with SAWiSA and we hope to continue this long-standing partnership,” said Len Brand. This year’s Tata and SAWiSA scholarship recipients are: Sibabalo Noludwe (University of Cape Town), Sarah Jane Selkirk (University of Cape Town), Mokgadi Mahlatse Nchabeleng (University of the Witwatersrand), Nomonde Sharon Malanda (Instituto de Empresa, Spain), Katekani Shingange (University of the Free State) and Julia Lynn Healy (University of Cape Town).

Employees of Tata International in Africa in partnership with Valued Citizens Initiative (VCI) donated mathematic guides, dictionaries, encyclopedia’s and motivational books to Grade 12 learners from Alexandra High School in Alexandra, Gauteng on Thursday 11 July. The donation of books forms part of a two-year Bridging for Life programme supported by Tata and managed through VCI. The aim of the programme is to impart essential life skills to the learners, which range from emotional intelligence, effective communication, self-leadership and management, career development, citizenship education to ensure academic resilience. The day included a workshop by South African artist, Daniel Selibe who introduced the learners to visual art and discussed with them the meaning of art and expression, the symbolism of colours, signs and symbols, including focal points and perspectives. Learners were encouraged to share and interpret, visually with their classmates and visitors, what the theme ‘opening your mind’ means to them. CEO of Tata International Africa, Len Brand attended the handover and shared with the learners some of his life lessons and encouraged them to become avid readers. “You determine your own future in life and we must not allow our brains to limit our ability to reach our full potential,” was his message. “It is important as an organisation to touch base with communities. Our philosophy to promote social and economic development of local communities through education, entrepreneurship and health initiatives is a key component of the Tata business values and belief system,” he added. Alexandra High School is one of the largest schools in Alexandra and is led by principal, Mrs. Zoleka Lebelo who seeks to serve the Alexandra community by providing a consistently high standard of education. Under her leadership the school has achieved a matric pass rate of 89% up from 83% in 2014. “We are grateful to Tata for the valuable donation. The Bridging for Life programme has made a significant difference in the lives of our learners. It has helped them to achieve better results and has increased their self-esteem. We hope for a sustained partnership with Tata going forward because an investment in education and a learner is an investment in the country,” she said. The Bridging for Life Programme is managed by Valued Citizens Initiative, an NGO founded by Carole Podetti Ngono in 2001 with the aim of developing citizenship education in public schools. It is accredited by the Gauteng department of higher education and has been supported by Tata at Alex High School since its inception in 2017. The programme has proven its effectiveness over the years in assisting learners through the transition from high school to institutions of higher education and training.

Recent improvements to dealer, parts and service networks – with a view to maximising vehicle uptime – have contributed to Tata Commercial Vehicles receiving two prestigious awards, Most Improved and a Silver Award overall, at the National Automobile Dealers’ Association (NADA) Dealer Satisfaction Index Awards (DSI), held recently in Johannesburg. The NADA DSI survey, which marks its 24th anniversary this year, is carried out annually to monitor the health of the relationship between dealers and their respective manufacturers. It provides the dealer body with a platform to provide manufacturers and importers with robust feedback. The results for the awards are calculated from a scorecard with respective questions given various weightings. Bronze winners score between 65 and 69.9 points, Silver between 70 and 74.9, and Gold between 75 and 84.9. Platinum winners score greater than 85 points. The Most Improved award in the commercial vehicles’ category went to Tata Commercial Vehicles. The results showed an upward movement of 7.5 points and catapulted them from a Bronze last year to Silver this year. “It is an honour to be recognised by our dealer partners. Thank you to all Tata dealers who participated in the 2019 survey. Tata’s UPTIME strategy is bearing fruit as seen in the results of the NADA DSI survey. We are committed to strengthening our relationships with our dealer partners going forward,” says Len Brand, CEO, Tata International Africa. The results are divided into a number of key focus areas. The Customer Focus category places emphasis on ease of doing business and setting the standard for excellence in the industry. Tata Commercial showed great improvement in this category while most of the brands lost ground in this area. Dealers were asked to rate different training programs provided by their respective manufacturer / importer. These included technical training, non-technical training, sales training and training for customers’ drivers. The most improved brand in this category is Tata Commercial with a significant improvement, moving from to 5th to 1st position in 2019. Dealers were also asked: “Does the range of commercial vehicles over 3500kg GVM available from your manufacturer / importer allow you to compete adequately in the market?” Tata managed to improve its score with dealers being satisfied with the range of vehicles available to them. Parts availability is crucial to dealer profit, turnaround time and ultimately a satisfied customer. The Parts category also includes questions probing delivery times on parts, the parts delivery system, parts ordering system, parts return policies and the support provided to the dealer when parts are not readily available. Tata made notable improvements this year in the score card. Goodwill, Policy Claims & Warranty: This section covers the support received from the manufacturer / importer regarding goodwill claims, clarity of the warranty claim procedures, fairness and relevance of warranty audits and whether reimbursement payments are made timeously. This category is the overall highest rated category in 2019. Tata recorded a significant improvement in this category in 2019. Tata also recorded notable improvements in the Labour Rates category.

Tata Automobile Corporation SA (TACSA) is honoured to be part of the greatest Agricultural showcase in South Africa. For the past 11 years we have showcased our range of commercial vehicles in Bothaville and this year is no exception. This year we are privileged to add our Korean Daewoo commercial trucks to the range of models in our line-up. The Nampo annual agricultural show is a fantastic platform for TACSA to introduce new models but also to showcase our tried and trusted vehicles in the commercial segment. Nampo also presents a large footprint for potential Tata and Daewoo truck customers. The commercial vehicles on display this year represent a variety of applications and solutions for our customers. At Nampo 2019 Tata and Daewoo will exhibit a variety of commercial transport applications including farming, construction and buses. The complete line-up of Tata truck models to be showcased, include the Tata LPT813 (4-ton); the Tata LPT1518 (8-ton); the Tata Ultra 814 (4-5 ton); the Tata LPT2523 (13.5-ton); the Tata LPO918 (38 seater bus) and two models from the Daewoo trucks range: the Daewoo KL3TX (freight carrier) and the Daewoo K7CEF (cargo truck). The key message we want to deliver this year is that Tata and Daewoo commercial vehicles are cost effective, reliable and easily suited to a huge number of applications and business requirements. During this year’s event TACSA will offer our customers promotional body discounts, free service plans and one-on-one deal discounts. Visitors to the Tata Trucks stand will also be able to view new Tata innovations and product introductions. Personal interaction with product and sales specialists from our head office and channel partners will ensure that all visitors will be able to experience the Tata and Daewoo brands first-hand. Tata vehicles are perfect for the agricultural market due to their inherent ruggedness, durability and reliability. We offer various body applications with our extended range of trucks and buses to suit customer specific requirements. The low cost of ownership is the main goal of Tata throughout our entire product offering. This is especially important in an industry with low cost of ownership for smaller distances travelled. Downtime is a cost that needs to be minimised at all cost, therefore TACSA has invested in 91 touch points across Southern Africa to cater for breakdown assistance and support, thus ensuring maximum Uptime. Tata and Daewoo offer outstanding warranties thereby ensuring maximum uptime.

Tata truck and bus customers are currently enjoying the benefits of an aftersales revolution that has been underway at the company for the past two years. Mr Biju Joseph, head of aftersales at Tata Automobile Corporation SA, explains that since 2017 the company has prioritised three key areas: parts, network development and skills. Tata is an OEM supplier of commercial vehicle parts and South Africa is supplied by Tata Motors India and Daewoo Korea. Every week a container of new parts arrives, which ensures a continuous supply and using fast, direct shipments, the containers arrive in South Africa within 14 days of dispatch. Tata Automobile Corporation SA currently has a total parts stockholding worth in excess of 5-months, of its total monthly sales volume. Mr Joseph states that when it comes to the top 500 fast-moving parts, the company desires a 100% 1st pick rate, and is currently running at 97%. Tata’s overall 1st pick rate on truck and bus parts is currently 92%, although the goal is to achieve 95%. Tata has a fully traceable inventory in its Johannesburg warehouse, which has increased its speed of picking and packing. The company has also categorised its truck and bus parts better and shifted the fast-moving stock to the front of the facility. A world-class warehouse management system has been introduced and each part is clearly barcoded before being placed in single parts bins. Impressively, parts ordered by franchised Tata dealers are dispatched on the very same day they are ordered. Local Tata dealers can also collect parts themselves. “We have taken a customer-centric approach,” explains Mr Joseph. “We know that our commercial vehicle customers cannot wait for parts.” To this end, a new courier – DSV – has been stationed permanently at Tata’s head office in Germiston, while a standby delivery service is also available over weekends. Online shopping With technology advancing all the time it is important for businesses like Tata to develop and adapt in order to keep up. Hence the introduction of Partskart.co.za, a revolutionary new online store that, from September, will retail new spare truck and bus parts to Tata and Daewoo Trucks customers throughout Southern Africa. This innovative purchasing system gives Tata and Daewoo truck and bus owners the platform to view and order commercial vehicle parts online and have them delivered to a location of their choice, without having to leave the comfort of their home or office. Partskart.co.za eliminates geographical limitations, and allows Tata and Daewoo Trucks to gain new customers through search engine visibility. It also assists with creating brand awareness, and affords the two commercial vehicle manufacturers with higher parts delivery capacities. Sales staff have received training in preparation of the system’s imminent rollout, which was facilitated by e-commerce experts in the field. The newly-trained team has been entrusted to cover all aspects of sales, ordering, warranties, customer care, returns and finance on Partskart.co.za to maximise customer experiences. Online shopping has been known to elevate customer satisfaction, by putting customers in control and at the centre of the buying process. And, with a single view of the buyer, Tata and Daewoo Trucks get to better understand the needs and behaviours of their truck and bus parts customers. The Partskart platform includes high-quality pictures, detailed descriptions and relevant part numbers for each item listed on the digital store. “This is the Takealot of truck and bus parts,” Mr Joseph enthuses. Package deal Packaged service, clutch and kingpin kits, which are made for particular models and particular service intervals, have also been introduced, which lowers the price paid by Tata truck customers by at least 10%. Mr Joseph says he has received positive feedback from customers about these packaged kits. Mr Joseph adds that the journey undertaken by the company is all in the interests of improved customer satisfaction and raising the perception of Tata parts availability in the country. “Our total parts turnover has increased 50% in two years and we have also corrected our pricing downwards between 10 and 70%,” he concludes. Mr. Harneet Luther, Managing Director of Tata Truck and Bus South Africa, concluded that the improvements in the aftersales environment is a strategy that was first started in 2017 and is now coming to fruition. This strategy is a complete aftersales revolution and does not only consist of timeous parts supply, but also to ensure complete customer peace of mind through our 91 touch points, breakdown assist program, and fully equipped field service vehicles.

Tata Marcopolo Motors Ltd. (TMML), the company that brings you Starbus, is a joint venture between Tata Motors Ltd. and Marcopolo SA, Brazil. TMML combines technology and knowhow of both Tata Motors, the world’s second largest bus manufacturing company, and Marcopolo SA, Brazil, the world leader in body building for buses and coaches. Together, Tata Motors and Marcopolo SA, Brazil has developed a world-class bus with features tailor-made for the South African commuter bus market – the all new Tata Starbus LPO 1823. The 65-seater Tata Starbus LPO 1823 is powered by a 5.9-litre Tata Cummins engine that offers unmatched reliability, along with optimal performance. The powerful 235hp (175kW) engine produces smooth, reliable performance. Peak torque of 800Nm is delivered at just 1 500rpm in a flat torque curve for better all-round performance. The turbocharged Euro 2 engine is synonymous with reliability, while the association Tata has with Cummins brings with it additional peace of mind for bus operators. The Tata Starbus LPO 1823 incorporates several features that offer enhanced safety for passengers. For example, the transmission-mounted Hydrodynamic Voith retarder provides superior braking performance, enhances brake and tyre life and above all, promotes the highest levels of passenger safety. The Tata Marcopolo body meets all SABS compulsory standards relating to safety, such as roll-over structural strength, seat strength and anchorage, emergency exit requirements and ABS brakes, while 315/80/R22.5 radial tyres ensure superior comfort and stability. With passenger comfort a priority, the Tata Starbus LPO 1823 is supplied with an aesthetically designed interior with dual-tone seats. The voluminous rear luggage compartment has also been specially designed to meet the most demanding of baggage space requirements. Furthermore, the Tata Starbus LPO 1823 features a modular hatrack, a twin leaf pneumatic in-swing door for easy entry and exit, and a chassis that has been designed specifically for bus applications. Other noteworthy features include fire-retardant high back seats; fluorescent roof lamps; anti-slip vinyl flooring; five emergency exit windows and two roof hatches. All in all, the Tata Starbus LPO 1823 offers exactly what every fleet owner looks for in a commuter bus: a high quality engine, retarder and body that culminate in low maintenance and long service life; reliable axle, suspension, brake and transmission components that have been tried and tested the world over; robust front axle with 7.7-ton capacity for high load capability, a large 380mm diameter-assisted clutch for maximum driver comfort and prolonged clutch life and a 350-litre fuel tank for long, hassle-free trips. The Tata commuter bus range in South Africa also includes the smaller 4×2, 28-seater Starbus LP 713 TMP and the 4×2, 38-seater Starbus LPO 918. Tata Bus is a bestselling nameplate not only on Indian roads, but also in various parts of the world, such as the Middle East, Russia, Ukraine, SAARC (South Asian Association for Regional Cooperation) countries and across Africa, thanks to excellent reliability and low running costs. Ideal for intra-city commuting, the Tata Starbus range is sure to delight local bus operators in equal measure Benefits and features of the Tata Starbus LPO 1823: * Robust front axle with 7.7ton high load capacity * Tata Cummins engine for unmatched reliability and optimal performance * Hydrodynamic Voith retarder provides superior braking performance * Bus specific chassis with Tata Marcopolo body * ABS with Hydrodynamic retarder as standard * 350-litre fuel tank * Twin leaf pneumatic in-swing doors for easy entry and exit * Five emergency exit windows and two roof hatches